Get Ready for Video Ads on Your LinkedIn News Feed

But sponsored content is limited to a few advertisers and mobile devices—for now.

LinkedIn is testing sponsored videos that will run in users’ news feeds.

On Thursday, the social network—now part of Microsoft–said that it is testing sponsored videos with a limited number of advertisers.

These will not be pre-roll or post-roll ads, which play at the beginning or end of a selected web page. Instead, these ads will play right from a user’s LinkedIn feed. As you scroll down, you will see the video just as you would see other content. But the video will be labeled as “promoted.”

Marketers increasingly see video as the best way to reach business audiences, and LinkedIn says its tools and data can help those advertisers target the optimal audience. Because the LinkedIn database knows what members do for a living, their job titles, and who they work for, that targeting gets just that much easier.

Related; Here’s What LinkedIn Could Mean for Microsoft Azure Cloud

The select advertisers, which include Prudential Financial Services and Microsoft Canada, will be able to reach specific audiences based on the aforementioned member profile information.

Initially, the ads will run only on mobile, not desktop devices. LinkedIn offers reporting tools to help advertisers track how many people viewed the ad at all and how many watched it all the way through. The company also started letting users embed their own videos a few months ago.

Related: LinkedIn Claims Half a Billion Users

LinkedIn claims more than 500 million users, yet it does not disclose daily active user count or break out how many people are paying customers. The network offers free basic services, but charges human resources, sales, and marketing professionals for additional features and capabilities.

Microsoft msft dropped $ 26.2 billion to buy LinkedIn last year, so there’s pressure to make that investment pay off. Ads could help with that. Microsoft is also tying LinkedIn and its user data trove tightly into its Dynamics business software so that a user of Microsoft’s sales software can easily find prospects for campaigns from LinkedIn without leaving that application.

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LinkedIn faces competitors on several fronts—not the least of which is Facebook fb , the social network which as of June claimed two billion users. Over the past year, Facebook has been pushing more into business applications with job postings and Workplace.

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Fat girls dance. This beautiful Dove video shows why that’s so radical

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Fat girls dance.

That three word statement may seem simple and declarative. Yet, the assertion that fat girls do dance challenges a ton of assumptions and stigma around what plus-size people can and can’t do.

Cathleen Meredith, a self-proclaimed “fat girl,” knows the importance of dancing while people are watching. Meredith is the subject of the first video in an anticipated partnership between acclaimed producer Shonda Rhimes and Dove, called Dove Real Beauty Productions. The series spotlights real women redefining beauty — and Meredith is no doubt doing just that through her brainchild Fat Girls DanceRead more…

More about Social Good, Body Positivity, Shonda Rhimes, Dove, and Plus Size


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News Roundup: Ariana Grande Releases ‘Problem’ Video, Queen Announces New Album, and More

This week, pop star Ariana Grande released the official music video for her hit song “Problem,” which features female MC Iggy Azalea. Check it out below. Also, Queen announced that they are going to release a new album. All that and more below. Queen Announces New Album: Queen guitarist Brian May revealed that the band […]

Source: http://feedproxy.google.com/~r/beatcrave/~3/3MCj70-8nk8/

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Google launches its Facetime-like Duo video calling app for Android and iOS


After unveiling Duo at its I/O conference in May, Google has finally launched its free cross-platform video calling app on Android and iOS today. Duo lets you make one-on-one video calls with anyone else who has the app; all you need to hit them up is their phone number. At present, it’s fairly basic and its only other notable feature is Knock Knock, which lets you see live video of your caller before you pick up. Google says it’s built Duo for speed and simplicity; the app adjusts the video resolution depending on the speed of your connection automatically, and…

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Facebook is testing an offline video feature in India

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Facebook has made it clear that it sees video as the future. It is now following YouTube by offering an offline feature that will enable users to download some videos and watch them later. The feature is being tested on a small percentage of people in India from Jully 11, and is expected to help videos reach users in countries with slow Internet speeds and costly data.

Facebook will give users an option to download videos on their Facebook, while they’re connected to a “good” Internet connection, to watch later at any time, without incurring extra data costs even if they’re offline. Only original videos posted by personal Facebook accounts or Pages can be downloaded. No ads or sponsored video content will be impacted by the feature. Instead of a blog post, Facebook announced the feature in an email sent to select publishers. Read more…

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Totally Trippy Video Blends Two Different Views of a Dancer

Totally Trippy Video Blends Two Different Views of a Dancer

You might get a seizure if you watch Ian Eastwood dance too much in this video, but it’s so damn cool that it might even be worth it. It’s neat because he blends the view of him dancing while he’s facing us with another view of him dancing with his back turned. The two opposing views are spliced together and he’s doing the same impeccable dance in each—which basically makes you feel like you’re doing drugs, because you don’t know exactly which angle of him you’re watching.

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