How Nudge Theory Just Made You Click on This Headline (and Helped a Famous Economist Win the Nobel Prize)

It takes effort to move a mouse, point the arrow toward a headline, and click down on a button. As a writer, I know this is true–I search on Google and read headlines all day, and I write headlines like the one above that will hopefully make you interested. The catch? We’re all inundated with […] Read more »

Highly Cited Research Points To Nobel Prize Favorites

Beginning October 5, a select few will get the call of a lifetime. That’s when scientists who have been chosen to receive a Nobel Prize will start hearing from Stockholm. It’s a closely guarded secret as to who will land this coveted honor, but at Thomson Reuters, we’ve designed a way to show which researchers […] Read more »

Ig Nobel Informal Lectures Give Winners a Chance to Explain Themselves

The Ig Nobel awards ceremony is a marvelous spectacle encrusted with tradition . But if you really want to know how the winners did their work and why, you need to go to the Ig informal lectures, held at MIT the Saturday after the awards. Read more… All articles Read more »