How Instagram Helped Discover 'The Florida Project''s Bria Vinaite, One of the Year's Breakout Movie Stars

Sean Baker didn’t want a star. The director and co-writer of 2015’s indie hit Tangerine was struggling to find the right actress for his follow-up, The Florida Project, about the hard-luck denizens living in an Orlando-outskirts motel. Thanks to Tangerine‘s critical success, Baker could easily have landed an established performer to play Halley, the impoverished […] Read more »

How Nudge Theory Just Made You Click on This Headline (and Helped a Famous Economist Win the Nobel Prize)

It takes effort to move a mouse, point the arrow toward a headline, and click down on a button. As a writer, I know this is true–I search on Google and read headlines all day, and I write headlines like the one above that will hopefully make you interested. The catch? We’re all inundated with […] Read more »