3 Ways Aligning PR and Content Marketing Benefits Your Brand

Vanilla ice cream and chocolate syrup. Peanut butter and jelly. Bacon and pretty much anything. Some things just belong together, and I promise it’s not just your (or, maybe more realistically, your kids’) favorite food items; I’m talking about content marketing and public relations.

Why, then, do so many leaders tend to choose one strategy over the other? Too often, brands fall into this exclusivity trap, mistakenly believing there’s only one way to achieve their goals. Sure, both PR and content have their respective benefits; done right, you can see wins using either approach. But they actually work well together — even better than they do independently.

How PR and Content Make the Perfect Pair

Despite the fact that PR and content work so well together, plenty of marketing and communications leaders focus their time, attention, and budget on one or the other — typically, on PR. Every leader has his or her own reasons for choosing PR over content, but I see it most often comes down to a couple of key reasons.

For starters, PR is familiar. Yes, it encompasses a lot of tactics, but it’s not as “new” to some brands as content marketing, and you usually know what you can expect when you invest in PR.

And part of what you get is speed and short-term wins that you can see pretty easily, which will always be attractive to companies looking to build their brands and reach new audiences. But brand building and audience engagement are long-term strategies that are ongoing, and that’s where a content marketing strategy becomes especially valuable.

So if you’re stuck deciding between PR or content marketing and focusing all your efforts on one over the other, it’s time to look at what you stand to gain by aligning the two. Here are three reasons your PR and content marketing should work together:

1. You can generate press through your content.

Imagine something exciting is happening at your company. You write about it on your blog and fill your social feeds with teasers about this big development. Someone else — maybe a contributor for a publication in your industry — takes notice.

She decides to write about your company or, better yet, sends you a message asking for a quote to boost her article. Suddenly, the content you’ve created has put you on the radar of someone with even greater reach and access to your target audience, and that’s powerful.

I should mention that simply publishing content won’t get you in front of journalists and contributors who are just dying to write about you. You’ve got to use a variety of content tools to help you create the right content and distribute it effectively.

2. PR can validate your other content.

Say you’re on the road to content success; you’ve got a process that works for you, your content is engaging the right people, and you’re seeing some positive results. That’s fantastic — but if you want to take it to the next level, PR can give you the validation you need.

Consider how much stronger your brand looks and sounds when you’re not the only one writing about how great you are. When influencers and leaders in your space sing your praises in reputable publications, the work you’re doing gets a serious boost of validation and credibility.

3. PR opens the door for more educational content.

Content marketing isn’t meant to be promotional. In fact, blatantly promoting yourself and your brand will get your content rejected by online editors, so you’ve got to create truly engaging and educational content.

The thing is that no matter how much educational content you create, it’s pretty hard to start conversations with your audience if no one really knows about you. That’s what PR is for.

PR is promotional, and it builds awareness about your organization, making your company’s name and brand more familiar. Consistent PR placements and mentions help you reach people and introduce yourself to them, and content allows you to continue that relationship with educational content. And when your PR and content align, it becomes easier for you to build trust and meaningful relationships with your audience.

Whether you’re a content guru or a PR pro, you might never have realized the benefits of bringing these two strategies together. As you prepare for next year, consider launching some experiments to see how you can build your brand and engage your audiences through PR and content marketing.

Tech

Q&A: i am doing a final year project on the benefits of cloud computing , any help?

cloud computing
by IvanWalsh.com

Question by Ashley: i am doing a final year project on the benefits of cloud computing , any help?
can someone point me in a good direction as to where i could take this project ?

Best answer:

Answer by Tech Master
Interesting topic you have choosen, A clue for you,
Towards Many-Core Processor Simulation on Cloud Computing Platforms ( http://projectabstracts.com/2294/towards-many-core-processor-simulation-on-cloud-computing-platforms.html )
Cloud Computing Evaluation: How it Differs to Traditional IT Outsourcing ( http://projectabstracts.com/2192/cloud-computing-evaluation-how-it-differs-to-traditional-it-outsourcing.html )
Cloud Computing with PHP – Using Amazon S3 with the Zend Framework ( http://projectabstracts.com/1599/cloud-computing-with-php-using-amazon-s3-with-the-zend-framework.html )

Know better? Leave your own answer in the comments!

Business Benefits Of Cloud Computing And The Dynamic Data Center

 

Cloud computing utilizes virtualization, data and application on-demand deployment, online delivery of services and open source software to yield considerable business benefits. With virtualization, cloud computing enables a dynamic data center where servers are utilizied based on demand. As demand changes, resources ramp up or down dynamically in order to meet the growing or shrinking workload. Applications in the cloud may replace traditional IT services, such as file serving, messaging, CRM, storage and more. 

 

The benefits of deploying applications using cloud computing include driving down run time and response time, minimizing the purchasing and deployment of physical infrastructure. Considerations for energy savings, flexibility, simplified systems administration, consumption-based pricing, and maximizing the footprint of the data center make the case for cloud computing even more powerful. 

 

Pay-by-use cloud computing

For smaller organizations in particular, where tighter budget, floor space issues and less specialized IT staff are common, pay-by-use, or public, cloud computing yields significant business advantages. Layered service providers offering cloud computing solutions can be adjacent to company’s equipment leases. Public clouds are run by third-party service providers and applications from different customers are likely to be mixed together on the cloud’s servers, storage systems and networks. 

 

•Expense-based, reduced capital outlay

•Up to date software licensing

•Automated software and security updates

•Robust, automated DR policies

•Reduced IT asset management issues

•Less hardware to dispose of

•Eliminates depreciable expenses

•Add/reduce capabilities and capacity as required

 

Private and hybrid cloud computing

Private cloud computing can be provided using an enterprise data center’s own servers. Private clouds are built for the exclusive use of one client, providing the utmost control over data, security and quality of service. These clouds can also be created and run by a company’s own IT staff. The combination of virtual machines and virtual appliances used for server deployment objects is one of the primary features of cloud computing. Also, organizations can merge a storage cloud that provides a virtualized storage platform and is managed through an API, or web-based interfaces for application data deployments and file management. Hybrid clouds combine both public and private cloud models, and may be used to handle planned workload spikes or storage cloud configurations. Dedicated audits for security policies are a must.

•Greater data security and control

•Manage quality of service

•Leverage existing infrastructure and staff

•Allows use of hybrid cloud services to suppliment private cloud capabilities.

 

To learn more about how cloud computing can positively affect your organization’s IT budget, productivity and physical resources, please visit http://shopricom.com.

 

Cloud computing utilizes virtualization, data and application on-demand deployment, online delivery of services and open source software to yield considerable business benefits. With virtualization, cloud computing enables a dynamic data center where servers are utilizied based on demand. As demand changes, resources ramp up or down dynamically in order to meet the growing or shrinking workload. Applications in the cloud may replace traditional IT services, such as file serving, messaging, CRM, storage and more.  The benefits of deploying applications using cloud computing include driving down run time and response time, minimizing the purchasing and deployment of physical infrastructure. Considerations for energy savings, flexibility, simplified systems administration, consumption-based pricing, and maximizing the footprint of the data center make the case for cloud computing even more powerful.  Pay-by-use cloud computing For smaller organizations in particular, where tighter budget, floor space issues and less specialized IT staff are common, pay-by-use, or public, cloud computing yields significant business advantages. Layered service providers offering cloud computing solutions can be adjacent to company’s equipment leases. Public clouds are run by third-party service providers and applications from different customers are likely to be mixed together on the cloud’s servers, storage systems and networks.  •Expense-based, reduced capital outlay •Up to date software licensing •Automated software and security updates •Robust, automated DR policies •Reduced IT asset management issues •Less hardware to dispose of •Eliminates depreciable expenses •Add/reduce capabilities and capacity as required Private and hybrid cloud computing Private cloud computing can be provided using an enterprise data center’s own servers. Private clouds are built for the exclusive use of one client, providing the utmost control over data, security and quality of service. These clouds can also be created and run by a company’s own IT staff. The combination of virtual machines and virtual appliances used for server deployment objects is one of the primary features of cloud computing. Also, organizations can merge a storage cloud that provides a virtualized storage platform and is managed through an API, or web-based interfaces for application data deployments and file management. Hybrid clouds combine both public and private cloud models, and may be used to handle planned workload spikes or storage cloud configurations. Dedicated audits for security policies are a must. •Greater data security and control •Manage quality of service •Leverage existing infrastructure and staff •Allows use of hybrid cloud services to suppliment private cloud capabilities. To learn more about how cloud computing can positively affect your organization’s IT budget, productivity and physical resources, please visit http://shopricom.com.

Richard Stasior is a technology industry veteran and owner of RICOM, a technology reseller, integrator and managed services provider based in Irvine, California. For more information about this topic, please visit http://www.shopricom.com

Richard Stasior is a technology industry veteran and owner of RICOM, a technology reseller, integrator and managed services provider based in Irvine, California. For more information about this topic, please visit http://www.shopricom.com

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Nubifer Cloud Computing: Numerous Benefits

Changing the system interface while guiding you through the total transformation for your business enterprise is the main focus of Nubifer Inc. These processes have proven to be very cost effective and beneficial to your entire business’s growth. Nubifer’s acclaimed research services allow for your enterprise to stay abreast of the latest technological advancements in the field of IT, cloud computing and Software as a Service. The personnel and consultants at Nubifer.com will be able to help you choose the most efficient cloud platform and planning tools, along with the technological resources necessary for the success of your migration and adoption.

By leveraging the power of SaaS (Software as a Service) companies can avoid the significant burden of traditional IT capital expenditure and increase the functionality and interoperability in enterprise applications simultaneously. The lowering of the costs companies incur on a varied range of things like hardware, software and internal officing services are but a few of the tangible benefits cloud computing and Software as a Service can offer to modern enterprises. With a cloud hosted application, the expenses incurred by your business are calculated on the basis of consumption, or subscription, with no start-up costs in the majority of instances. Other benefits include reduction in infrastructure costs, lowered IT overhead and more importantly, access to a wide array of scalable, cloud hosted applications that suit your needs adeptly.

By adopting a cloud computing platform one can build their own scalable business network with the help of SaaS applications, all while simultaneously constructing an interoperable IT ecosystem. Nubifer’s SaaS programs are all-encompassing, and includes any future upgrades, amendments or updates to the user for the same monthly subscription rate. Any software update and latest announcements are served to the clients without any additional charges.

With the help of Nubifer Cloud:Link, enterprise monitoring becomes easy as it offers all the functional and technological aspects that are needed to audit and monitor the system configurations of your enterprise. The benefits are numerous… contact a Nubifer consultant to identify the right plan that suits your business.

Nubifer brings years of industry leadership and innovation to serving the growing IT needs of enterprise companies. For more details on Cloud Computing And Enterprise Monitoring please visit our website.

Traditional business applications and platforms are too complicated and expensive. They need a data center, a complex software stack and a team of experts to run them. This short video explains what Cloud Computing is and why it’s faster, lower cost and doesn’t eat up your valuable IT resources.

More Cloud Computing Articles

Nubifer Cloud Computing: Numerous Benefits

Changing the system interface while guiding you through the total transformation for your business enterprise is the main focus of Nubifer Inc. These processes have proven to be very cost effective and beneficial to your entire business’s growth. Nubifer’s acclaimed research services allow for your enterprise to stay abreast of the latest technological advancements in the field of IT, cloud computing and Software as a Service. The personnel and consultants at Nubifer.com will be able to help you choose the most efficient cloud platform and planning tools, along with the technological resources necessary for the success of your migration and adoption.

By leveraging the power of SaaS (Software as a Service) companies can avoid the significant burden of traditional IT capital expenditure and increase the functionality and interoperability in enterprise applications simultaneously. The lowering of the costs companies incur on a varied range of things like hardware, software and internal officing services are but a few of the tangible benefits cloud computing and Software as a Service can offer to modern enterprises. With a cloud hosted application, the expenses incurred by your business are calculated on the basis of consumption, or subscription, with no start-up costs in the majority of instances. Other benefits include reduction in infrastructure costs, lowered IT overhead and more importantly, access to a wide array of scalable, cloud hosted applications that suit your needs adeptly.

By adopting a cloud computing platform one can build their own scalable business network with the help of SaaS applications, all while simultaneously constructing an interoperable IT ecosystem. Nubifer’s SaaS programs are all-encompassing, and includes any future upgrades, amendments or updates to the user for the same monthly subscription rate. Any software update and latest announcements are served to the clients without any additional charges.

With the help of Nubifer Cloud:Link, enterprise monitoring becomes easy as it offers all the functional and technological aspects that are needed to audit and monitor the system configurations of your enterprise. The benefits are numerous… contact a Nubifer consultant to identify the right plan that suits your business.

Nubifer brings years of industry leadership and innovation to serving the growing IT needs of enterprise companies. For more details on Cloud Computing And Enterprise Monitoring please visit our website.

Cloud Hosting Benefits

Information Technology has provided the individual users as well as the enterprises with a very advantageous tool in the form of cloud computing.  Its technical aspects may be a topic of discussion for technical experts however its functional attributes are known to be very successful for small businesses and individual users.   This is primarily because of its cost efficiency and flexibility it offers to the small and micro enterprises.

There are many reasons why cloud hosting is chosen over any other medium especially the conventional mediums of running a business.  Speed and efficiency have been the buzzword for today’s business.  The response time of a service provider has to be short and truly yielding.  Merely responding in a short time without any proper solution or result is not sufficient for a business to stay ahead in the competition.  A business owner has to ensure that he or she comes with outcomes which can be mapped along with the shorter yield time.  This along with many other reasons pointed out here justifies the preference given to the cloud hosting over conventional mediums.  The obvious reasons supporting the preference can be numbered as follows:

As discussed above, the response time of a business dependent on conventional modes of operations is considerably low.  In addition it is also not easy to gauge the progress of the assigned project in a given time.  This inability to measure the progress not only wastes the human resources it also impedes the work and affects the overall performance of the team.  Since the management is not able to pin point the problematic areas in the first place it is not able to offer a remedial solution which ultimately hampers the business.

Cloud hosting offers promising solutions to tackle the limitations of conventional mediums.  While it is difficult in the physical world to find out who is doing what at what time, it is contrastingly easy in the digital world to do that.  Merely by looking at the login and log out time a business owner stay updated on its major ongoing operations or it can also keep a check on its employee’s timings, work assignments, extra tasks (if being carried out by the them).  All these activity can be done discretely by the administrator or employer without the knowledge of the user.

Cloud hosting is very reliable medium as the chances of the system shutting down, is very less in this new technology.  This system is optimized and functioning with the help of internet connectivity.  Whatever activity is carried out by the user is recorded is processed over internet in real time.  Whether it is updating the client on the status of unpaid bills, sending reminders to vendors or sending latest reports to the bosses, each task is properly done at the users end.  It does not matter where the user accesses the system from.  The user may access the system while traveling or while sitting in the comfort of his or her home and carrying out the business tasks without any problem.

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Access to the application through cloud hosting is reliable because it is restricted.  Only the users with valid login ID and password can get access to the application or digital resources.  Cloud hosting services are offered by professional and experienced service providers.  These providers take the services of expert IT professionals to offer cloud hosting services to their clients.  Besides the sound infrastructural support, these service providers also score because of experienced professionals they hire.  This dual advantage of proper infrastructural support and professional experience help the providers to offer reliable hosting services to their clients.

Cloud hosting services are not just reliable; they are also very cost effective.  Whatever be the nature of a business or the probable duration for a business to reach to a break even status, cloud hosting helps.  One of the obvious reasons of this cost efficiency is that the user of this service need not bother to make investment for purchasing the hardware required to use the desired applications.  At the start of a business, a business owner has to take care of multiple investments from administration, promotional activities, marketing, backup plans etc.

In order to optimize the business a user needs to invest in the purchase of IT goods so that the entire business process can be computerized.  Though in the long run the process of computerization is very rewarding but for the entrepreneurs or startup professionals investing heavily in IT purchases is a burden.  Cloud hosting helps such business users to save on money to be invested in such unavoidable necessities.  Rather one needs to invest in hiring only the basic computer with an operating system and internet connectivity.  The user will also need to purchase applications like QuickBooks or any other application that he or she wishes to use for the business. In addition to this, there is only a reasonable subscription fee to be paid to the service provider of cloud hosting services to avail the cloud hosting services of a service provider.  With such a little investment one can access the application on a reliable secure platform.

It is also a fact that cloud hosting yields faster returns on the investment done by the user in a lesser time.  It is because the user does not need to invest in the purchase of complete IT resources such as high end computers, hard drives.  The user invests only in the form of a monthly or annually subscription and even this fee is reasonable considering the hosts of benefits that this hosting offers.  A user can immediately start availing the benefits of cloud hosting after subscribing.  It also means that the user immediately starts offering optimized IT backed services to its clients.  Lower investments and better yields make it a profitable business proposition.

Cloud hosting is not just reliable and profitable it is also very secure medium to run a business.  In the cloud hosting, security is ensured due to restricted access to the application and resources.  A user can access into the application only after signing into the account with valid login ID and password.  This ID and the password provided to the user is unique and secure.  In case of any doubt of a security breach or suspected attempt by invalid user one can alter the password after verifying the identity with the service provider.  This mode of access offers more security to the resources because a wary user is not able to break into the account even after gaining access to the physical computer.  This is possible because no information or data is stored at the user’s computer.  Rather all the data and information is stored on a secure drive at a remote place monitored by the cloud hosting service providers.

Cloud hosting is also feasible because it hosts support for a range of operating system from Windows based PCs to Macs.  A user can opt for the operating systems or volume of services and number of applications as per the need.  A user can seek for more or less applications and the prices are accordingly adjusted by the service providers offering cloud hosting services.  This feature makes it feasible and adds another reason why cloud hosting should be preferred by the users over the conventional methods of running a business.

William smith is an IT and Cloud hosting technology expert at Real Time Data Services (RTDS). He specializes in technical part of application hosting services such as QuickBooks hosting, tax software hosting, Peachtree hosting, CRM application hosting, and many others. The Author always remains fully updated on the current trends in the sphere of application hosting. He is actively engaged in writing articles on various cloud and application hosting topics. RTDS is one of the largest cloud and application hosting service provider.

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The Benefits Of Cloud Server Tech Over Traditional Dedicated Server Hosting

To many, the cloud server is the “next big thing” in networking.The concept is simple, and now that there are hosting companies dedicated to cloud server hosting, the possibilities for the use of cloud servers for business and individuals alike, begins to really shine through.These technologies are truly innovative, as they give you the ability to “virtualize” a lot of the things you now do using only the resources of your computer, or you limited network. An incredibly attractive feature, making this the perfect networking and server solution for many, is the ability to add more resources to your cloud servers if the resources you currently have don’t cut it.

You can save money, overall, on the costs of your networking solutions through the subscription to a cloud hosting server. With the ability to handle advanced functionality and maintenance activities remotely, as well as the need for fewer hardware inputs, these services are often less expensive than competing alternatives on the marketplace. There are tons of different options for cloud servers in the UK, which gives you the freedom to find the solution that works best for you – even if you only own one computer!

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Many businesses, for a long time, feared about the safety and security of cloud servers, but technology has advanced to a point where a cloud server host can truly offer you the same, or higher, level of security as any other type of server option. There are many benefit to cloud server technology such as the ability to handle, even automate, many of the applications and programs you must run on a daily basis, in a virtual environment, saving you valuable time. Taking the market by storm, cloud server technology is proving that the claims made by early proponents have come to light – now resulting in a safe and secure cloud that has an almost endless amount of resources at its disposal.

Without the need for tons of different hardware solutions, but the same, if not better, functionality and available add-ons to optimize your server to be tailored to your businesses specific needs, has started to draw many away from the dedicated server and begin the transition to the cloud server. Many who have switched to this simple technology – that doesn’t require advanced IT knowledge to operate – are sold by the cloud server solution and would never go back.

More and more places are starting to realize the benefits – both in terms of cost, and capabilities as well – of using virtual solutions for our server and networking needs.

The use of a cloud server, in the UK, or elsewhere, is a great way to save a bit on your hosting costs, and also be on the cutting edge of the technology that many say is the future of networking.With the ability to provide high quality, secure, and affordable service, cloud server hosting companies make a great alternative to traditional dedicated server hosting. Giving you the ability to stay ahead of the curve, and saving yourself a little money in the process, the cloud gives you access to all the features that made dedicated services so popular, without all the hassle.

For the leading cloud servers provider try Serverlove, a expert in cloud server hosting.

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Cloud hosting and its benefits

is providing Cloud Computing resources as a hosted service. Most companies do not want the complexity, management time and cost of building their own private cloud. Furthermore, making this investment removes one of the key advantages of the Cloud instant scalability.

The benefits are immense:

1. provider may have thousands of physical servers laid together as one and your websites will have access to all of them at any given time. This way, traffic spikes will no longer be a problem because the huge redundant hosting capacity guarantees that you get whatever you need within a relatively short period of time.

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2. You can also easily upgrade or downgrade your hosting plan by the click of a button. It is a boon to IT professionals who can now easily scale their bandwidth based on the varying levels of internet traffic. Gone are the days when it was necessary to contact the host to request extra bandwidth or lose custom because the bandwidth was not available. The administration program of will automatically allocate necessary resources to you or raise the hosting cap for your websites, in a blink

3. Better performance reduces the IT costs since downtime or service disruption is reduced. Businesses are not limited to a single server that may crash but have the advantage of virtual access to multiple servers.

4. With the opportunity to have more resources available, the end user is able to expand their business without incurring extra inventory or overhead.

5. The companies only bill their users on the quantity of computing power used. Think of it as similar to an electricity or water supply bill – you pay for what you use.

6. The real benefit is redundancy. Users are now able to reduce their hardware inventory which leads to less power requirements and, of course, it benefits the environment.

Leading Cloud Hosting company offering hosting services on dedicated cloud servers to increase your profit & flexibility.

Savvis-powered SaaS services are built on enterprise-class infrastructure solutions such as cloud to meet the unique security, performance and availability needs of software companies. The three-minute video shows software companies why Savvis should be their one-stop shop for all of their software-as-a-service needs. Watch the video. Popcorn is optional.