Japanese Ad Giant Admits to Overcharging More Than 100 Clients

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Tokyo-based advertising giant Dentsu has acknowledged that it overcharged more than 100 clients after it conducted a month-long investigation into its own financial records.

The probe turned up at total of 633 business transactions that warranted suspicion — worth about $ 2.3 million overall. 

In some cases, its agency properties charged fees for ads that were never placed. There were also instances in which a campaign’s performance was exaggerated in order to hike up the price.

It’s not clear which of Dentsu’s clients were affected, but the holding company said in a statement that it had contacted and apologized to each of them. It also vowed to refund the sum in full. Read more…

More about Japan, Wfa, Ana, Dentsu, and Business


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