Why we do (and don’t) want Google to make its own smartphone

Google is reportedly preparing to start designing and manufacturing its own smartphone, according to a new report. While some giddily clap at the idea of an Android smartphone straight from the mothership, it’s actually not a great idea. Nexus Starting (and possibly ending) with HTC, Google asked its hardware partners to build devices for it. Those devices, dubbed ‘Nexus’ (even if they had additional branding) were essentially top-end smartphones that (mostly) sold for a pretty deep discount. Nexus handsets are also reference devices. Even if you weren’t a fan of straight-up, vanilla Android, Nexus was Google’s soft way of saying…

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