Working Out How to Monetize Your Product Is a Real Pain in the Ass, Just Ask TextExpander


For many startups, the singular point of focus when you set out on your journey is getting users on board. Without users, you can’t demonstrate momentum and, frankly, that anyone gives a damn that your product exists. If users don’t give a damn, it’s hard for potential investors to care. Without money to develop it and add new features, it flounders further. It’s a vicious circle. Even if you do manage to attract a sizeable number of users with your free product – and maybe some investor cash too, there’s a point where you’ll need to start making some money back from…

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