Advertising on Facebook is a lot simpler than you think. Below are some basic suggestions that will discuss how you can get the most out of your Facebook advertising campaign the simple way. Orlando Internet marketing
A Facebook fanpage is a marketing must if you want to be a player in that environment. There is a huge amount of traffic that is very targeted at Facebook, and you can reach that traffic with fan pages. The best approach in terms of increased conversion rates is to let people get their exposure to you at your fanpage. Think about it in terms of email marketing to a warm list, and that is why fan pages can improve conversions. So the thing you will want to do is acquire as many “fans” as possible for each fan page you have. Go ahead and test out this strategy and you’ll know for yourself how well it works. Don’t have a Facebook fan page? If you have an account with Facebook, then it’s really pretty straightforward to make a fan page. However, we must tell you that there’s a litttle more to it than getting a bunch of fans. It’s necessary to find a way to compel people to interact on your fan page, and then they can see your website and check out your offers. The more attractive you make it for people, then you will see a better response from them.
This one tip might be a little shocking for you, but trust me, it works. This will sound odd… but, if you include graphics (pictures) of people, then you will want to use really terrific-looking people, or really NOT-terrific looking people. It’s easy – generally speaking, people will respond more to something that triggers the stronger emotions. If you want to really achieve great results with this, then you will use high resolution images so the faces are extremely clear and easy to see. All you’re trying to do, in addition to the emotional responses, is to stop people in their tracks when they see your ad. This approach fits in well with use on Facebook because users are conditioned to looking at faces of people. Right? Right.
Remember to utilize keywords to get the most benefit from your campaign. If you’re just going to stick to demographic targeting, then you’re aiming too broad. It only works on its own when your product is wanted by the masses or when you can’t really use any targeted keywords because the market is too broad. But is this is incorrect, then you should target the keywords because when your ads match up, they will probably get a higher click through rate which means that you will convert more. Search engines just like Google have their own format for testing relevance and determining the quality score of your website. Even though Facebook does not have this type of format, it does follow the same concepts. It’s just common sense – relevance will always lead to stronger results.
These are proven and powerful Facebook marketing and advertising tips, so take them and run with them. Always test each and every ad you run, and don’t be afraid to discard some ads in favor of what works best.